The Organic Marketing Masterclass is your ticket to and increasing conversions
Minus the paid advertising
Hey there, overwhelmed business owner!
Wondering how you can get on your website and stop being invisible?
You‘ve probably tried just about everything…
And for all that effort, you’re still seeing...
Not getting enough sales can make even the smartest, most talented, most ambitious business owner feel like throwing in the towel.
And now you’re probably thinking:
Here’s the thing: if your digital marketing strategy isn't built on strong foundations and a clear plan, it's little more than a bunch of wasted energy, built on a wish and a prayer.
The ability to nail your digital marketing isn’t some insider’s secret only available to marketing mavens and tech gurus.
All you need is:
LET ME INTRODUCE YOU TO THE…..
Organic Marketing Masterclass
The 'easy-to-follow, uncomplicated, can’t go wrong' approach for improving your traffic with quality leads and increasing sales conversions on your website.
The Organic Marketing Masterclass is full of lessons that you can implement in as little as 2 days (but you’ll continue using for the lifespan of your business).
You’ll get action-packed insight and straight to the point guidance to:
I'm constantly looking at ways to improve traffic to my website and like most small businesses, money is tight. This course offered suggestions for Organic Marketing that I had not even thought of! It offered so much more than I expected and the presenter is so easy to understand. Definitely recommend for any small business who wants to get the most out of their marketing dollars.
Michele, Brand It WA
A sneak peek of what’s waiting inside for you...
Action-oriented, self-paced training videos (no longer than 20 minutes each) so you can apply as you learn.
Downloadable resources and freebies
These are the same tools I use for myself and my clients which you can save and use again and again.
The best kind that gets your organic marketing strategy in place and sets a strong foundation for you to move your business forward.
All the juicy upgrades to the masterclass and access to a Facebook group, forever, so you will never feel lost or alone again.
the Nitty Gritty
What is organic marketing?
We’ll get on the same page by starting with an overview on what organic marketing is, how it fits within your digital marketing strategy, and why you’ll love it (hint: it’s all about the traffic, engagement and conversions).
I’ll walk you through everything you need to know about website best practice and optimisation (nothing too techie). Plus we’ll explore why small businesses need a website and how to audit and improve your existing site.
What is copywriting, anyway? We’re covering all the basics: what copywriting is, how to use keywords to optimise for Google, which pages are the must-haves when it comes to copy and how strategic messages get people to say “yes” more often. We’ll also explore blogging as an effecting marketing tool.
We’ll switch gears and learn how to zero in on the right strategy and channels. No more chasing leads on the wrong platform. We’ll also dive into creating shareable content to grow and maintain an engaged social audience.
Email MarketingYou’ll learn why email marketing is one of the most effective organic marketing activities and I’ll give you examples of workflows and sequences you can start sending ASAP.
HomeworkWhat good is all of this learning if it’s not actually being implemented to lead you towards more sales and growing your business? These are practical exercises that are quick and easy… just the way they should be.
I’m going to open up my vault of freebies and go-to resources. They’ll slash the time it takes to market your business and help you pick up all that money you’re leaving on the table.
“Sounds good, but everyone says they can help me improve my digital marketing. Why you?”
Full disclosure: There are other digital marketing courses out there. Some might even help you wrangle in a few extra sales. But I’m going to give you the necessary knowledge, resources, and guides to go beyond short-term trends and focus on organic, long-term strategies.
These are the tips, tricks, and strategies that I’ve used in my own small business and to help my clients— and I’ll show you how to apply them to *your* business.
Everything inside has a purpose.
If it doesn't directly trace its line back to your revenue and growth goals, then you won’t see it inside the masterclass. You know what else you won’t find inside? Any hook, catch or upsells. That’s not my style.
Wait, you probably want to know who I am, right?
I’m Desiree, a digital marketer obsessed with the power of organic marketing to ignite your small business.
I’m here to help you do exactly that, by teaching you the foundational skills and strategies you need to master organic digital marketing and grow your business online without relying on paid advertising.
I’m ready to share the knowledge and best practices you need to know to save time, boost your confidence, and make an impact online. And of course, add to your bottom line, too.
And it all comes down to nailing the foundations of four key elements – your website, your content, your social media channels and email marketing.
It truly doesn’t have to be complicated.
This course covered the basics of organic marketing in a really easy to understand way. Lots of content and terms explained that I hadn't had the time yet to google. A good investment of my time to get up to speed quickly, plus some really practical actionable steps and freebies to get me moving in the right direction for my start-up. Thanks Desiree!
If you're a fan of a plan, you'll love that you’ll have...
I got so much out of this online course. It's super practical and really easy to follow. Fantastic tips and tricks from an expert and I can see now what changes I need to make to really get my online shop out there for people to see without spending a fortune on ads. Highly recommend.
Now, I know what you’re thinking….
Have an hour to spare? That’s all it’s going to take to work your way through all of the self-paced videos. Each video is no longer than 20 minutes. You’ll also have homework, which you could easily complete in one day if you’re the kind that likes to get stuck in.
The course is self-paced and you have lifetime access to it (plus any future updates). And don't worry - if I retire the masterclass for any reason, I'll give you plenty of notice.
Nope! I don’t use any confusing jargon or insider marketing language - this course is fully accessible to all skill levels, because I believe in up-levelling those who have been at it for a while, as well as grabbing beginners’ hands and guiding them to the front of the line.
The Organic Marketing Masterclass is packed full of actionable tips that will help you get your foundations right and kick some marketing goals. If you show up and put in the work, good things will follow. If you do nothing, nothing happens. It's important to note that a lot of organic marketing activities are long-term and sustainable.
You’re not going to do “all the things, all at once”. You’re going to watch each module, do the homework, implement the lessons, and start racking up the wins. And you don't have to do it alone! Join the Organic Digital Marketing group if you want to connect with other small business owners who experience the same trials and tribulations that you do.
The content and materials are ripe and ready for you to binge on the second you log in (via username and password). Check your inbox or spam folder. If you have trouble accessing it, please contact us.
Part of what I’ll be teaching you is why having a strong website is going to be key to your organic marketing success. Complete the masterclass first, so you will have some clarity and tools to fix up your website. If you still feel like it’s underperforming (or you’re just not feeling it anymore) we can help with quick fixes as well as full website redesigns. More information here.
Head over to my Facebook group, Organic Digital Marketing, where you’ll find like-minded people ready to inspire you, share your wins, and cheer you on. I also regularly have guest speakers to share knowledge and advice for small business owners just like you.
As a digital product, there are no refunds. I believe wholeheartedly in the Masterclass and know this stuff works – because it’s what I do every single day. You can read the full terms and conditions here.